Marketing: Build Buzz
Step 11: Marketing: BUZZ BUILDER
We know how to get people talking about your book. We locate reviewers, experts, bloggers, and online groups who care about your book’s subject or genre. We can teach you how to reach out to them, or manage your media campaigns for you.
Identify influencers online and offline (reviewers, experts, bloggers, online groups) related to the book’s topic and/or genre to gather social media content and to promote the book.
Plan and organize a campaign to recruit influencers: reviewers, experts, bloggers, online groups, to distribute social media content and to promote your book.
Per month
Manage author’s social media accounts. Create and publish four Twitter tweets daily and one Facebook post daily.
Per month
Manage author’s social media accounts. Create and publish five Twitter tweets and two Facebook posts weekly.
Post to forum to introduce your book to leading Amazon reviewers and solicit their reviews.
Outreach to influencers to solicit positive reviews, book blurbs, and social media buzz. Modify book cover with Advance Review Copy label. Order ARC copies. Write pitch letter for author to personalize. Author sends to targeted influencers.
Set up apps and forms to use in managing social media content across all platforms.
Stories To Tell will research media outlets and create a list of at least ten individuals to target with a review pitch.
Stories To Tell will create a personalized pitch letter to send to each reviewer or producer.
Contact influential bloggers in the author's market niche. Arrange for 15 bloggers to feature the author's book as a part of a one month book tour.
A media Kit contains comprehensive information about the book, the author, the intended audience, and why this book or author is a good match for this specific media outlet.
Stories To Tell will approach each targeted reviewer / producer with a personalized pitch letter, media kit, and a copy of the book and follow up with personal contact with each one.