Marketing: Publicity Plus
Step 12: Marketing: PUBLICITY PLUS
There are many publicity and advertising opportunities for authors, all designed to get readers or pro book buyers to click on the buy button. We’ll help you to decide which strategies are suitable for your marketing budget.
Create and send a PR Log press release announcing your book’s launch
Create an email announcing your book’s launch that you can send to a mailing list of your choice.
Set up Mail Chimp account, import your list/contacts, design a template for promotional emails, including newsletters.
Create ads and set up your account. You control the weekly budget for advertising.
Create a 90 second video commercial promoting the book’s lunch. Video will appear on YouTube and selected sites online. Includes custom audio narration, client-selected images, testimonials, and purchasing information.
Set up NetGalley account with a basic listing, promotion, and distribution of digital copies of your book to online reviewers.[Includes Net Galley Fee] (Ebook conversion not included)
Set up account to reach librarians looking for titles to acquire for their libraries. Includes Library Thing Fee
Submit book for featured placement of book cover, synopsis, and sales information both in print and online in Publishers Weekly and Booklife. Includes PW Select Fee
Submit book to Kirkus for review which you can use anywhere to promote your book. Standard review appears in 7-9 weeks. Includes Kirkus fee