Learn About Marketing: Build Buzz
Learn About Marketing: Buzz Builder
Identify influencers online and offline (reviewers, experts, bloggers, online groups) related to the book’s topic and/or genre to gather social media content and to promote the book.
Outreach to influencers to solicit positive reviews, book blurbs, and social media buzz. Modify book cover with Advance Review Copy label. Order ARC copies. Write pitch letter for author to personalize. Author sends to targeted influencers.