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Silver Spring, MD
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Stories To Tell is a full service book publishing company for independent authors. We provide editing, design, publishing, and marketing of fiction and non-fiction. We specialize in sophisticated, unique illustrated book design.

Great Covers Sell Books

Stories To Tell Books BLOG

Great Covers Sell Books

Biff Barnes

Great covers sell books. If you want to sell books, yours had better have one.

In a survey of 616 readers of genre fiction by The Book Smuggler:

  • 79% of respondents said, “Yes,” when asked, “Do covers play a decisive role in your decision to purchase a book?
  • When asked, “How large a role do covers play in your decision to purchase a book?
    • 3% said, “A Dominant Role”
    • 48% said, “A Major Role”
    • 41% said, “A Minor Role
  • 40% said, “Yes,” when asked, Can (or has) a cover ever be the SOLE driving factor in your decision to purchase a book?”

 The reason is simple. “Our brains are wired to process images faster than words,” Mark Coker, founder of Smashwords told Terri Guiliano in the Huffington Post  . “When we see an image, it makes us feel something.” A great cover, he says, can “help the reader instantly recognize that this book is for them.”

That recognition is a product of great design. As Chip Kidd, who has designed iconic covers like those of Michael Crichton’s, Jurassic Park, Haruki Murakami’s , IQ84,David Sedaris’, Naked, Dean Koontz’,  Intensity,  and Michael Chabon Pulitzer Prize winning, The Amazing Adventures of Kavalier and Clay explained in a TED talk, “The book designer’s responsibility is three-fold to the reader, to the publisher, and most of all to the author. I want you to look at the author’s book and say, ‘Wow! I need to read that.’”

Does that kind of design skill pay off? You bet! reported that self-publishing authors  who hired professional to design their covers earned 21% more than the average indie author.