Are print books an endangered species? You can find plenty of people to argue either side of the question. But if you find the whole debate a bit tedious and would be happy to continue reading your print book, you’ll get a chuckle out of Swedish furniture retailer Ikea’s video announcement of its 2015 Catalog.
Taking a swipe at Apple’s over the top product announcements, Ikea invites you to “experience the power of a “bookbook.” Listening to the description of a paper catalog in the language of the latest high tech gadgetry will warm the heart of anyone who still loves to sit down with a traditional paper book.
Leave a comment with your thoughts on the future of traditional books.