Search

Follow STTBooks on Twitter

Our Author's Guide

view on Amazon.com

This form does not yet contain any fields.
    « Publishing a Book? 10 Tips on How to Sell It | Main | What I Learned from Speaking at a Writer's Conference »
    Sunday
    Nov242013

    John Sargent, CEO of Macmillian Publishing on Making Decisions

    How do you make critical decisions?

    John Sargent, CEO of Macmillan Publishers, presented his answer in an inspirational TED Talk in New York City last week.

    He focuses on making critical choices when the outcome is unknowable, as Sargent out it, on “…making decisions that you don’t have historical context and you don’t have information that is useful in making the decision.”

    Ultimately, says Sargent, you must decide whether you will experience the unknown, or whether risk is too great.

    He frames the talk with his own decision to join other major publishers in working with Apple to create the iBookstore for ebooks.

    Click here to view the video.

    For more on the outcome of the decision read our post What Should an E-Book Cost? Who Should Decide? And the Wall Street Journal’s report U.S. Judge Rules Apple Colluded on E-Books

    What do you think about Sargent’s advice on decision making?

    What do you think about the decision Sargent made?

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>