Important Choices for Self-Publishing Authors, Part 4
Biff Barnes
If you’re a self-publishing author, you have some important choices to make. In this blog series, we are discussing the pros and cons to help you with the most important decisions you’ll need to know about:
Image Courtesy of Wikimedia Commons
How authors can market their books online without technical skills?
In any group of self-publishing authors, this is always the big question. Here are five great ideas we have talked about in the past and links to our posts that explored the marketing tools in detail.
- Create a marketing plan. Like any business venture, selling books benefits from a good plan. Our post Self-Publishing a Book: 7 Things You’ll Need for Your Marketing Plan will help you develop one.
- Build your author platform. You will want to build a social media presence. You’ll also want to target online influencers, prominent bloggers, successful authors in your genre, and experts in the subject matter you are writing about. Check out our post Creating a Buzz When Self-Publishing Your Book – For Free! For some ideas on how to do it and more.
- Use advance reader copies (ARCs). Our post Use ARCs to Create a Buzz before You Launch Your Book will show you why ARCs are so important.
- Ask for online reviews as soon as your book is available. You can ask friends for help in posting reviews for your book, but some of the ideas in our post Ethical Sources of Positive Reviews for Your Self-Published Book will help you broaden the pool of potential reviewers.
- Use event marketing. If you are good with people and do mind speaking in public appearing at events is a great way to publicize your book. Our post How to Market Your Book at Events will give you some basics of how to do it.
Got a great marketing tip of your own? Share it in a comment below.