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Silver Spring, MD
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Stories To Tell is a full service book publishing company for independent authors. We provide editing, design, publishing, and marketing of fiction and non-fiction. We specialize in sophisticated, unique illustrated book design.

Stories To Tell Books BLOG

Filtering by Category: About Publishing

Another Author Solutions Rip-Off Exposed

Biff Barnes

I Googled the Miami Book Fair today to get the exhibitor application for what the New York Times described as the, “… largest and by nearly all accounts the most diverse public literary event in the United States.” But on the way to the listing for the 31st Annual Miami Book Fair International, this November 21-23, an interesting item popped up in my search: Author Solutions Takes Signing Scam to Miami Book Fair on novelist David Gaughran’s site. I hit the link. Here's what I found.
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Looking for a Publisher? Look in the Mirror!

Biff Barnes

Are you looking for a publisher for your book? Take a moment to think about your reasons for seeking a publisher. Chances are they will include: Legitimacy and Prestige - A publisher’s imprint confers legitimacy on the book. It has been vetted by a literary agent (usually) and an acquisitions editor (always). The professional judgment of these gatekeepers confirms the quality of your book. Advance Payment – A traditional publisher gives you an advance paid against future royalties when it buys the rights to your book. Distribution and Publicity - Your publisher will handle distribution of your book. They can get your book into bookstores. The publisher’s publicity and marketing departments will get the word out about your book. They will handle advertising, schedule interviews and line up a book tour for you. Sound good? Before you sign a contract, let’s take a closer look at these benefits.
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Print is Dead, and Ebooks Rule - Right?

Biff Barnes

“Why are you still publishing print books?” a woman at the Tucson Festival of Books asked. “My friends tell me that everything is going to be digital.” That’s a legitimate question; so we had a friendly debate about the relative merits of digital and print books. As you know, at Stories To Tell we design both print and ebooks, but I don’t expect that print is dead or it will ever go out of style. Here are some reasons for a printed book.
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What To Do Before Your Self-Published Book Hits The Market

Biff Barnes

600,000 to a million new titles will be published this year, and far fewer than 1% of them will ever find their way onto bookstore shelves. 800,000 books are currently available for Amazon’s Kindle. The upshot? In this crowded marketplace, readers won’t find your book unless you help them. How can you work toward that goal? Even as you’re writing, you can get started on building your audience. Begin early if you can, six to eight months before your book’s publication date, to lay your foundation and build some momentum. Here are some of the steps you can take in advance.
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Who Should Publish My Book? Don’t Get Ripped Off!

Biff Barnes

There are more authors out there today than ever before, and many of that growing number of authors have never published a book before. Unfortunately, these inexperienced authors can be fleeced by unscrupulous companies who disguise themselves as publishers. Publishers Weekly reported that there were 347,178 books published traditionally in 2011. Bowker put the number of self-published books in 2012 at 391,000. “Currently, authorship, including books and new media, is growing nearly tenfold each year,” according to Seed Magazine. As these neophytes search for a publisher they are targets for a variety of schemes to rip them off. One thing which makes them vulnerable is a lack of understanding of today’s publishing universe. There are two clearly defined and legitimate publishing models, situated at opposite ends of the publishing continuum.
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The Truth About Templates

Nan Barnes

Your family history is unique. So why would you want a cookie-cutter template? At the RootsTech Family History and Technology Conference, a number of people came to our Stories To Tell exhibit and asked, “Do you have software or a template to create books?” We didn’t, and we don’t ever intend to make a book according to a template. A template-based book, compared to a custom book, is like a child’s paint-by-numbers kitcompared to a real, original work of art. We don’t offer templates, but a lot of people do. For example,ancestry.com’s My Canvas promises, “Family History Books auto fill with your family group sheets, pedigree charts, and timelines using Ancestry.com records.” Others offer lists of questions to answer which would generate some book text, and there are publishing packages to create family histories. These packages suggest that if you just point and click, you have a book. Ease of use is often a good thing, but what if something important is lost? The function of a template is to mass produce items in the same shape and pattern. Your family may be special or unusual people, but your book won’t be.
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Turning Illustrated Books Into eBooks

Nan Barnes

Is an ebook right for you? Ebooks are another alternative for self-publishing authors who want to produce and distribute their book. We have been creating ebooks for a few years now, and they are easier to create than ever. Let's look at how ebooks are produced, who sells them, who buys them, and whether this option will work for you. Much of the positive hype around ebooks is coming from the publishing industry. Publishers love ebooks, as they eliminate the cost of printing and therefore are cheaper to produce. Digital publishing also eliminates the middleman role of retail bookstores. Many readers have been motivated to buy an ereader device. Why? For the device’s portability, for the convenient digital bookstore, and for the inexpensive book prices, sometimes significantly less than print. This leads some people to believe that producing an ebook is cheap. With a text-only book, this is true, and you can make an ebook yourself. I recommend Smashwords. However, illustrated ebooks, like print books, are much more complicated to design, and they can cost almost as much to create as a print book. The savings is in the printing, not in the design.
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Family History: Digital Storytelling, Print or Both?

Biff Barnes

Storytelling is a center of attention at the annual RootsTech genealogy and family history conference. During a stroll around the exhibit hall you’ll find new services for uploading stories to share on to the web, others to help you record or transcribe stories, not to mention plenty of videographers who will record you and your family telling stories. I appreciate the value of placing stories at the heart of family history. I fear that a critical ideas is getting lost in the process of saying “gee whiz” to the latest storytelling systems which will be both fun and so easy that all you need to do is click your mouse. Sharing and preservation are not the same thing. The emphasis with many of the new web-based storytelling systems is on sharing. But family historians need to give at least equal attention to the preservation of their family stories.
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Crowdfunding Your Self-Published Book

Biff Barnes

Self-publishing a book costs money. It’s a business venture. Hiring professionals to edit the manuscript, layout the interior, design the cover, and assist with publicity and marketing can constitute a significant investment. Savvy authors understand that it’s an investment worth making if they are to give their book its best chance of success Increasingly seeking pre-publication crowdfunding is emerging as a way to underwrite the cost of producing a professional quality self-published book. The most well-known crowdfunding site is Kickstarter, which bills itself as “…a new way to fund creative projects.” It was founded in 2009 and has attracted 5.5 million people who have pledged $959 million to support a variety of projects, books among them. Authors would do well to take a look at Pubslush.
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Will E-Book Subscription Services Change the Way We Read?

Biff Barnes

Would you pay a monthly subscription fee to have access to an unlimited number of ebooks? Several startup services are betting that you will. Building on the model of subscription services like Netflix with movies and TV shows and Spotify with music, Scribd which has raised $25 million from venture capitalists offers an $8.99 monthly subscription. Oyster, with $17 million in start-up funding, has a $9.95 monthly fee. Oyster co-founder Eric Stromberg told the NY Times Deal Book Blog “The thesis is that over the next five to 10 years, more reading will happen on tablets and phones,” said Oyster co-founder Eric Stromberg. “We’re trying to create an experience that will lead the way.”
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What Does It Cost to Self-Publish a Book?

Biff Barnes

Estimating the cost of a custom self-published book project is a bit more complicated than walking into the auto repair shop and getting an estimate for a brake job. At Stories To Tell we always say, “Our rates are generally $50 per hour. When you are ready, send us your digital files and we’ll create a custom estimate for your project.” What’s involved in creating an estimate for editing, book design or publishing services?
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Smashwords' Mark Coker: Authors Should Focus on Quality Writing

Biff Barnes

The annual state-of-the-industry predictions by Mark Coker, President of the e-book publisher Smashwords, are always interesting and almost guaranteed to trigger some controversy. The list of 14 predictions Coker offered in the Smashwords blog post 2014 Book Publishing Industry Predictions - Price Drops to Impact Competitive Dynamics were no exception. Some of the more audacious elements of Coker’s list of prognostications were: Big publishers will lower e-book prices to make their books more competitive. E-book sales growth will slow. E-book unit market share will grow. The dollar value of e-book sales will decrease. Price promotions will become less effective. All authors will become indie authors. There’s plenty there to chew on. But for authors, Coker’s advice was simple: concentrate on writing high quality books and write more of them.
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Build Your Business. Become a Thought Leader. Publish a Book.

Biff Barnes

Succeeding in the information age is mostly about getting your ideas and expertise noticed. You need to become a thought leader. Doing that means getting your ideas out there, because as Mashable explained, “…thought leaders are made because their ideas made them famous.” How do you do that? If you are a consultant, public speaker, or technical expert, it’s no longer about credentials. Instead it’s about demonstrating that you possess expertise and insight that will be useful to others. It is about building your personal brand. Social media mogul Dave Kerpen in a post titled Branding: How to Become a Thought Leader on Inc.com explained why creating awareness of your specialized knowledge is so important, “Over the past six years, I've devoted a great deal of time to branding myself as a thought leader, or an authority in my field…[My activities]have led to millions of dollars in revenue and helped Likeable, my global social media firm, establish itself as a company to watch in the realm of marketing.” What’s the first step? Kepren said, “Writing books truly established my credibility as a thought leader.”
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Your Picks for the Best Books of 2013?

Biff Barnes

It’s time that everybody in the world of books weighs in with a Best of 2013 list. You’ve probably seen some of the heavyweights like The New York Times 10 Best Books of 2013 The Washington Post Top Ten Books of the Year Amazon Editors’ Top 20 Picks for Best Books of 2013 NPR Guide to 2013’s Great Reads Or if you want to see what other readers want you can check out Goodreads Choice Awards 2013 which give you reader favorites by category. If you want look at some less well known books you might be interested in Galley Cat’s What Are the Most Overlooked Books of 2013? You can even find very specialized categories of bests like Family History Daily & Top Family History Reads To Inform and Inspire. Now it’s your turn. Leave a comment regarding the books you think belong on the year’s best list.
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John Sargent, CEO of Macmillian Publishing on Making Decisions

Biff Barnes

How do you make critical decisions? John Sargent, CEO of Macmillan Publishers, presented his answer in an inspirational TED Talk in New York City last week. He focuses on making critical choices when the outcome is unknowable, as Sargent out it, on “…making decisions that you don’t have historical context and you don’t have information that is useful in making the decision.” Ultimately, says Sargent, you must decide whether you will experience the unknown, or whether risk is too great. He frames the talk with his own decision to join other major publishers in working with Apple to create the iBookstore for ebooks.
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Self-Publishing a Book: Should You Design It Yourself?

Biff Barnes

You have finished the manuscript for your book? It has been thoroughly edited and you are ready to move ahead with self-publishing? At this point you may ask yourself, should I design the book myself? One aspect of the question is the complexity of your book. If your book has extensive graphics, photographs or illustrations, or is heavily formatted the design issues are more complex than for a simpler text only book like a novel. But, even with novels professional book designers employ the tools of the Adobe Creative Suite: Photoshop, Illustrator, Bridge and InDesign to achieve a professional look. Are these tools part of your skill set? Let’s consider some of the reasons for using a professional book designer.
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