Self-publishing a book costs money. It’s a business venture. Hiring professionals to edit the manuscript, layout the interior, design the cover, and assist with publicity and marketing can constitute a significant investment. Savvy authors understand that it’s an investment worth making if they are to give their book its best chance of success Increasingly seeking pre-publication crowdfunding is emerging as a way to underwrite the cost of producing a professional quality self-published book. The most well-known crowdfunding site is Kickstarter, which bills itself as “…a new way to fund creative projects.” It was founded in 2009 and has attracted 5.5 million people who have pledged $959 million to support a variety of projects, books among them. Authors would do well to take a look at Pubslush.
What are the secrets in your family’s history? We may be bombarded by news about the disappearance of privacy in our society, but as Bruce Feiler observed in a recent story in the N.Y. Times, “Secrets endure. Especially in families.” It is often left to the family historian to discover them. The road to these discoveries frequently departs from the conventional path of scouring vital records, interviewing family members, reviewing letters, diaries, or journals and searching newspaper records. Finding the secret truths frequently begins with a surprising trigger that might easily be overlooked.
Imagine this: you’ve spent three years writing a book. You have done everything right, and hired a professional editor and designer so that your book will be perfect. The designer repeatedly sends PDFs of the book for you to check over. You print them out and confirm that each page is beautifully laid out, just as you intended. After careful scrutiny, you authorize the book to be sent to the printer. Now you eagerly wait for the big boxes of books to come. It will be a special occasion; a big family gathering, and everyone will receive a copy. Your investment is twofold: you’ve paid good money for the book order, and what you really want (and money can’t buy) is the affirmation from your family that you’ve done an excellent job. Everyone is delighted. They look through the book, naturally stopping at the pictures. Your heart sinks. Could it be? These pages don’t look like the PDFs you printed out at home! The pictures are much smaller. What went wrong? Fortunately, the family is thrilled, as they don’t see the difference. But you do. Here is what went wrong: one tiny checkbox in the author’s Adobe Reader print dialogue. Worse, it is the default checkbox: she didn’t know it had to be reset. My client had unknowingly been printing out a 6x9 book into a scaled-up format. She was seeing a different book than the PDF I sent!
Today we welcome Lynn Palermo, The Armchair Genealogist and creator of the Family History Writing Challenge, who joins us with a guest post: A 10 -Step Strategy to Writing a Family History Book
A family historian and a detective have a lot in common. Think about legendary detectives – Sherlock Holmes, Columbo, Sam Spade or Kinsey Milhone . What makes them successful? They are all, despite dramatic differences in personal style, careful searchers, engaged in diligent inquiry or examination aimed at discovering the facts. Jack Webb became a TV legend as Detective Joe Friday on Dragnet with the line, “Just the facts, ma’am.” Family historians are equally single-minded researchers collecting the facts about their ancestors... Family historians also need to remember that being a good detective also means being a good story teller.
Here are some of the best recent thoughts from around the web on marketing self-published books to help you plan your marketing for the year.
Would you pay a monthly subscription fee to have access to an unlimited number of ebooks? Several startup services are betting that you will. Building on the model of subscription services like Netflix with movies and TV shows and Spotify with music, Scribd which has raised $25 million from venture capitalists offers an $8.99 monthly subscription. Oyster, with $17 million in start-up funding, has a $9.95 monthly fee. Oyster co-founder Eric Stromberg told the NY Times Deal Book Blog “The thesis is that over the next five to 10 years, more reading will happen on tablets and phones,” said Oyster co-founder Eric Stromberg. “We’re trying to create an experience that will lead the way.”
Estimating the cost of a custom self-published book project is a bit more complicated than walking into the auto repair shop and getting an estimate for a brake job. At Stories To Tell we always say, “Our rates are generally $50 per hour. When you are ready, send us your digital files and we’ll create a custom estimate for your project.” What’s involved in creating an estimate for editing, book design or publishing services?
If you are writing a family history or thinking about starting to, Lynn Palermo, The Armchair Genealogist, has a few questions for you: Have you been writing sporadically never finishing a story? Have you procrastinated writing your stories, not sure where to begin? Do you need that nudge to finish your stories and finally publish? Are you overwhelmed and need some support in getting started? If you answered yes to any of the questions, Palermo’s Family History Writing Challenge is designed to get you over the hump. The challenge is simple. Make a 28 day commitment beginning February 1st to write your family history every day.
The annual state-of-the-industry predictions by Mark Coker, President of the e-book publisher Smashwords, are always interesting and almost guaranteed to trigger some controversy. The list of 14 predictions Coker offered in the Smashwords blog post 2014 Book Publishing Industry Predictions - Price Drops to Impact Competitive Dynamics were no exception. Some of the more audacious elements of Coker’s list of prognostications were: Big publishers will lower e-book prices to make their books more competitive. E-book sales growth will slow. E-book unit market share will grow. The dollar value of e-book sales will decrease. Price promotions will become less effective. All authors will become indie authors. There’s plenty there to chew on. But for authors, Coker’s advice was simple: concentrate on writing high quality books and write more of them.
If you are thinking about writing a memoir or family history or are just a lover of life writing, The You Tube video of the interview between novelist Salman Rushdie and Emory University Vice President Rosemary Magee recorded on February 27, 2011 as part of the university’s “Creativity Conversations” series is for you. Rushdie, author of the Booker Prize-winning novel Midnight’s Children, The Satanic Verses which earned him a flood of death threats including a fatwa from the Ayatollah Khomeini, and, one of my favorites, Shalimar the Clown was in the process of writing a memoir Joseph Anton at the time of the conversation. He reflects on memory and writing memoir, nonfiction and history and how an author must draw upon the tools of fiction to produce a great memoir.
Succeeding in the information age is mostly about getting your ideas and expertise noticed. You need to become a thought leader. Doing that means getting your ideas out there, because as Mashable explained, “…thought leaders are made because their ideas made them famous.” How do you do that? If you are a consultant, public speaker, or technical expert, it’s no longer about credentials. Instead it’s about demonstrating that you possess expertise and insight that will be useful to others. It is about building your personal brand. Social media mogul Dave Kerpen in a post titled Branding: How to Become a Thought Leader on Inc.com explained why creating awareness of your specialized knowledge is so important, “Over the past six years, I've devoted a great deal of time to branding myself as a thought leader, or an authority in my field…[My activities]have led to millions of dollars in revenue and helped Likeable, my global social media firm, establish itself as a company to watch in the realm of marketing.” What’s the first step? Kepren said, “Writing books truly established my credibility as a thought leader.”
“What’s stopping you from getting published?” asked Carlos Cooper in a recent post on The Write Practice. Great question! If you want to see your book successfully published in 2014 it’s worth thinking about what the obstacles you face are and how to overcome them.
Writing a book is a long-term project and like any long-term project is best accomplished when you have a clear plan and stick to it. Groundbreaking novelist and literary innovator Henry Miller discovered the same thing while writing his first novel Tropic of Cancer. The11 Writing Commandments he developed to guide his work in 1932-1933 which are preserved in his book Henry Miller On Writing were featured in a recent post on Media Bistros’s Galley Cat. Five of the eleven focus on planning, organization and focus.