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    The Author’s Dual Role in a Memoir

    You’ve probably seen the sign that adorns office cubicles, “"You don’t have to be schizophrenic to work here, but it helps."” That touch of humor might well describe the dual roles of the author of a memoir.

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    Why Custom Book Design Is Worth It

    Why does custom book design matter when you self publish a book? That’s a tough question to answer if you’ve never published a book before. So let’s look at an analogy. You want to remodel your kitchen. You can go to the local Home Depot and choose one of half a dozen cabinet designs they have on display. They may not have exactly the cabinets you would like to have, but they can offer you a low price on the cabinets they do have. Or you can bring in a contractor who will listen to what you want and design cabinets to fit your exact specifications. You pay more, but you get exactly what you want. Self publishing authors face a similar choice.

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    The Power of Memoirs

    What's so special about memoirs? And what's the difference from a personal essay? Generally, a personal essay explores an idea, and draws upon personal experiences and reflections to draw a conclusion about that idea. It is personal, because it is one person’s opinion, their unique perspective. Personal essays tend to be focused and short.

    A memoir can convey so much more than an essay, both in content and style. Like the personal essay, a memoir will delve into an individual's experience in a search for meaning and insight. A book length memoir will, inevitably, include a greater number of personal tales, which can then be linked together to examine cause and effect throughout one's lifetime.

    A memoir can also be shaped into a highly artful literary form. As an editor, I often receive a rough draft of a memoir in chronological order. That’s because we tend to think of our life story as beginning at birth and ending with…well, you know. However, if you are asked, “What about the meaning of your life?” all sorts of different life stories will emerge. You’ll explore the turning points that shaped your identity and values. You’ll remember the people who influenced you, for better or worse, and how. These stories, which can be tied together by themes, rather than ordered by date, make for especially fascinating reading.

    In the commercial marketplace, we often see published memoirs of famous politicians or celebrities, or memoirs by people who have had such an extraordinary experience that they make national news and sign a book deal. Yet each of us, perhaps in a less public or spectacular fashion, has stories to tell. Life itself teaches us powerful lessons, and if we’ve stopped to learn and reflect, we can share our experiences and teach those lessons to others.

    At, we get lots of writers who don’t aspire to a national book deal, but want to self publish their memoirs for family and friends. Now that self publishing is so inexpensive, anyone can write a book for their loved ones, and some may even produce a book that is of wider interest.

    What’s the difference between what you write privately, for family and friends, rather than commercially? Private self publishing means you can include the things your family will care to know, and to keep forever. We design books that include precious family photos, letters, recipes, documents. These images illustrate and amplify the memoir’s meaning. An illustrated memoir is wonderfully unique, reflecting the author’s life and interests. A commercial author, on the other hand, must consider what will be universally appealing to the general public, and shape their content to convey more universal and broadly appealing messages. They rarely contain more than a few illustrations, as these are too personal for the general reader.

    One of the questions authors often ask is “How do I know if I am done yet?” That’s a good question, as there is a lot of flexibility in memoir; there is no one “right way” or a template to fill in. Like many editors, we offer “manuscript evaluation” to read the draft and advise whether to keep writing, or not. Generally, if the scope of your book is too broad, you’ll write a lot of too short, too shallow stories. With memoir, it’s better to cover less ground, in more depth. After all, if you have many, many stories with a lot of depth, you may have more than enough material to publish two books!

    Memoirs are powerful because they touch the heart. They originate from true life stories, and the reader will inevitably put themselves in your shoes and imagine, what if it had been me? Your reader will not only think, but they will feel, as if they had been there themselves. When you tell your stories, you are transporting the reader to a different time and place, and they will know and feel what it was to have lived your life. What greater art?


    Photos and Storytelling

    One of the wonderful things changes in printing technology has done for family historians and memoirists is to allow their books to be illustrated throughout. But, that benefit has also presented some sometimes difficult choices to authors. Which of the photos in the family album get into their book? Photos can enhance a book's text in different ways.

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    You Need a Good Project Manager to Get a Book Into Print

    Creating a book is often viewed as if an author were some sort of alchemist transforming the base metals of an idea into the precious golden prose of a book. Let’s take a step back and look at creating a book in a less pretentious way. Creating a book might also be viewed as an exercise in project management.

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    If You Plan to Self Publish...

    “How will you celebrate family history month?” asks Randy Seaver on his Genea-Musings blog. For more and more people the answer appears to be by writing my life story. The desire to create a book is a wonderful impulse, but many of the seniors who respond to it do so with very little knowledge or experience concerning what it takes to get a book into print.

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    TED Offers Ideas Worth Spreading

    Have you run into TED? I discovered the website today and think its worth sharing. The site says, “TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader.” TED offers some fascinating stuff from some of the best minds in the world.

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    Answering Questions About Family History Books

    Friday and Saturday we will be appearing at the Northern California Family History Expo at the San Mateo Event Center in San Mateo. We’ll be teaching two classes: • How to Plan and Organize a Family History Book at 3:30 p.m. on Friday • Family History Books: Editing, Design and Publishing at 10:00 a.m. on Saturday We also offer authors working on family history books free consultations at our table in the exhibit hall. Our goal is to help people navigate the winding road into print.

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    Writing Commercial Fiction?

    Check this out! There’s a new kid in town, and this one is accepting unagented manuscripts. If you write genre fiction, such as mystery, romance, or science fiction, this is a chance to be discovered. They are called Musa Publishing, and they have a number of genre imprints, and also a speculative fiction eMag called Penumbra.

    Of all the obstacles that face new authors, being without an agent is one of the most formidable. After all, you just want to submit your book, right? Why this two-step process, then, of finding an agent to represent you?

    Agents have traditionally been the gatekeepers of the publishing industry, screening manuscripts to locate the ones most likely to succeed at a given publishing house. For an author, this means giving up perhaps 15% of a book’s revenue to the agent – a tough price to pay. Traditionally, authors have grudgingly paid their dues to gain access to a publisher.

    So when a publisher comes along who will deal directly with an author, without the agent’s cut, it gets interesting. And this new publisher, Musa, posts the terms of their author contracts online.

    Musa royalties are set up as the following:

    • For trade paperback copies sold less returns: 15% percent (FIFTEEN) of the cover price received for each sale made directly on the Musa Press site.
    • For trade paperback copies sold less returns: 15% percent (FIFTEEN) of the cover price for each sale made on third-party wholesalers, distributors, resellers, or vendors sites.
    • For electronic edition copies sold: fifty percent (50%) of the cover price received for each sale made directly off the Musa Press site.
    • For electronic edition copies sold: fifty percent (50%) of the NET amount received for each sale made directly from third-party wholesalers, distributors, resellers, or vendors.
    • For electronic edition copies sold on sale: fifty percent (50%) of the sale price received for each sale made on the Musa Press site.

    Here’s the interesting twist it took me a moment to understand: Musa starts all authors off with ebooks, and then, depending on their sales, goes to print. Their site states:

    PRINT—Musa will select books for our print line based upon sales. If your sales reach a certain level, your book will go into print. At that time, for any book sold on our site you will receive 15% of the cover price and through a third party you receive 15% of the net.

    Is this a good deal? That’s a matter of perspective. The unknown question, as with any publisher, is what will they do to market and promote your book. How many copies will be sold? If your book is accepted by a publisher who then lets it grow stale on the shelf, it’s never a good deal. If the book gains lots of exposure because the publisher does the job of marketing and promotion well – then that is the stuff of an author’s dreams come true.


    Just What a Writer Needs - An Algorithm

    “There’s a sucker born every minute,” said P.T. Barnum. And this afternoon I found out I was one. While working on my last post encouraging writers to get their books finished, I came across a website called Is My Book Done?, created by Boston based writer and multimedia developer Brendan Gannon. The site offers a special tool BookCheck. It explains, “BookCheck is a tool that scans your writing and determines whether it’s done.” Ridiculous, said I, no software program can make that kind of judgment.

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    My Book Is Finished...But Wait!

    Remember when you were a kid in the backseat of the car on a road trip? How many times did you ask, “Are we there yet?” Finishing a book can be a lot like that. You finish a manuscript, set it aside for a few days, get some feedback from people you trust, identify some things to revise and make the changes. You’re done. Or maybe not. Authors often second guess themselves. A little more reflection and they think of something else that needs to be tweaked. Revise it one more time. The process turns into a feedback loop that never seems to end. Novelist John Dos Passos once said, If there is a special hell for writers, it would be the contemplation of their own works.” I have watched too many writers, especially those completing their first book, going through the agony of trying to decide whether they are finished. Is there a way to help them escape back across the river Styx? I think so.

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    Reflections on the Central Coast Book and Author Festival

    We had a wonderful weekend in San Luis Obispo, California, for the Central Coast Book and Author Festival. Reflecting on the numerous conversations we had with authors, I can think of a few pieces of advice to people thinking about writing a book or maybe already in the process of doing so

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    A Message to Authors

    We’re in San Luis Obispo, California this afternoon preparing to appear at the Central Coast Book and Author Festival tomorrow. We are excited to be here because the festival is something new for us. We usually appear at expos or conferences where we teach classes, or teach classes to groups. Tomorrow we’ll only be one of 60 some authors with tables in Mission Square. I can’t help thinking about the message we want to convey to people who stop by to chat with us. First, I know we want to help inexperienced or first time authors, many of whom want to self publish, understand the process of creating a book. We might say to them: Every book starts out as an idea. To make your dream of a book a reality, authors need help. Writing a book is fascinating and enjoyable…when you know how to proceed. An experienced editor and book designer can answer questions, teach you what you need to know, and speed your book to completion and successful publication.

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    Story Frames: A Technique to Make Your Stories Meaningful

    A good story, like a good picture, is more striking with a frame. A memoir or family history is intended to give your life (or at least the stories you’ve chosen to tell about your life) context and meaning. Your stories are usually illustrations of a larger point. But will your readers see your point? A frame is a device to help your reader see what the point of the story is. By framing a story with a brief introduction and conclusion, you can add levels of meaning that aren’t explicit in the story.

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    The Ethical Will: Memoirs That Share Your Morals and Values

    One form of memoir, the ethical will, is designed to provide a statement of the author’s accumulated values, beliefs and life lessons. Originally described in the Talmud and the Bible, ethical wills have recently recommended by a diverse group of advocates. All agree with Scott Friedman and Alan Weinstein writing for the American Bar Association who said, “A parent’s insight, knowledge and wisdom are the most important assets they can transfer to a child.”

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