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Our Author's Guide

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    An Author’s Story

    Hats off to Terese Davis. Terese is one of those people who overflows with energy and enthusiasm.  She is an inspiration to any author who hopes to self-publish and actually profit from book sales.

    The first time I spoke to Terese, I laughed when she raved about Miatas, a sports car I had barely noticed in the past. Now, having read, edited and designed her illustrated, full color book about Miatas, (guess what the pictures are) I love them too, and I spot them everywhere I go!

    Terese is a first time author, and a natural entrepreneur.  Read her article about her author’s journey as a case study and as a success story. This article, published last month in an online newsletter, is just one of the ways Terese announced to the world that her book has arrived.

    Click here to read the article Terese Davis on Self Publishing.

    Since this article appeared last month, she has published her book Just Miatas, and she is selling them like hotcakes. Look for the book on when it is available there later this month.  

    I hope her article inspires you.  -Nan


    Is the New York Times Right About Ebooks on Tablets?

    IPads, Kindle Fires, Nooks, and an array of other tablets seem ubiquitous. Pew Research Center’s Internet and American Life Project indicates in a report titled Tablet and Ebook Reader Ownership Nearly Double Over the Holiday Gift Giving Period that ownership of tablet computers among Americans increased from 10% to 19% during the holiday season. Ownerships of e-readers experienced similar growth. 29% of Americans now own at least one such device. “And some of the millions of consumers who have bought tablets and sampled e-books on apps from Amazon, Apple and Barnes & Noble have come away with a conclusion:” said the NY Times in a March 4th story. “It’s harder than ever to sit down and focus on reading.”

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    Preserving Every Book Ever Published

    Brewster Kahle wants to preserve one copy of every book ever published. Every week he adds 20,000 books to his Physical Archive of the Internet Archive in Richmond, California. “You can never tell what is going to paint the portrait of a culture,” Kahle told the New York Times in an interview for a Sunday cover story. Is he serious?

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    How Many Pictures Are Too Many?

    It’s hard to sort through all your wonderful pictures and limit your possibilities. You want to, and you should, put many pictures in. Making your memoir or family history a fully illustrated book will give an additional dimension to your reader’s experience. A lot of people have been led to believe there is a limit on the number of photos commercial printers will include. Many big self publishing companies offer packages that limit the number of photographs. Xlibris’ Basic Package sets the limit at 25 images. The Author House Portfolio Package allows 50 images. Why? It’s easier and cheaper for them. When you choose to work with your own book designer, like Stories To Tell, to prepare your book you face no such limitation.

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    Types of Book Editing Services

    When should I have an editor look at my manuscript? Sooner, rather than later! Your book deserves the same kind of thoughtful editorial support that bestselling commercial authors receive. Self publishing shouldn’t mean producing a book of lower quality. In the world of publishing, the editorial process isn’t a cursory look at your manuscript once it’s finished. Editing is woven all the way through the process of creating the manuscript to prepare it for publication. The graphic below illustrates the continuum of services we provide as professional editors during of the writing process.

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    Amazon and Distributor Go Toe-To-Toe Over E-Books

    The 800 pound gorilla flexed its muscles last week. The New York Times reported Amazon Pulls Thousands of E-Books in Dispute, seeking to increase its relatively low profit margins while continuing to sell e-books at low prices, decided to change the terms of its contract with the Independent Publishers Group (IPG) when that company’s agreement came up for renewal. “They decided they wanted me to change my terms,” said Mark Suchomel, president of the Chicago-based I.P.G. “It wasn’t reasonable. There’s only so far we can go.” When the two parties were unable to agree, Amazon made all of IPG’s 4,443 e-books unavailable on its Kindle devices.

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    A New Tool for Authors to Manage Collaborative Writing Projects

    A few years ago we worked with four members of a family who wanted to collaborate on a family history book. The problem was that they all lived in different states. Trying to manage their contributions and revisions of the manuscript was not always easy for anyone involved. So, I was excited when I saw a recent Wired article that described, GitHub, a new tool for online collaboration and version control. GitHub was originally created to help software developers to manage collaborative open source projects As Wired explained, “It keeps track of who made what changes where. And it helps merge all those changes together. It “controls” the various versions of an open source software project.” Recently GitHub has been employed to manage collaborative projects far beyond software development.

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    Character and Conflict in Memoir and Family History

    Richard Gilbert, in a recent post on his excellent blog, Narrative, “Undercurrents in Narrative Essays” explored what engages readers. “Stories that grip us,” said Gilbert, “ involve some tension—a conflict or question.” When that conflict isn’t present the “narrative lacks any urgency or even movement…Such flat writing flunks the ‘So What?’ test.”

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    Finding Illustrations for Your Memoir or Family History Book

    One of the ways digital printing has changed family history and memoir is by making illustrated books easier to create and less expensive to produce. A few well chosen images can make your book both more visually attractive and more reflective of the world you are trying to reflect in the text. If you are fortunate, you may have photos in your own collection or that of your family. But for many times and places images may not be readily available. Here are three sources of images that may provide what you are looking for.

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    Selling Your Self Published Book

    Who should publish your book? Should you try to get a big advance from a traditional publisher or look into self publishing it? An increasing number of people are taking the second route, harboring the hope that they will emulate Paul Richard Evans who self published The Christmas Box which became the only self published novel to top the New York Times Best Seller List while still a self published book. Or can they become the next Amanda Hocking who sold over a million copies of her nine paranormal novels, earning over $2 million, when she released them as self published ebooks? Hopes aside, if you plan to profit from self publishing your book, you need to understand the advice offered by Steve Weber in his book Plug Your Book! Online Book Marketing for Authors. Said Weber, “No matter what kind of a book you have, its success depends on two things: It must tell a good story, and you must find an audience for it.” To build that audience authors are finding it increasingly necessary to become their own publicists, marketing and sales departments.

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    A Family History Needs a Frame

    A good story, like a good picture, is more striking with a frame. Family history is more than a collection of facts gleaned from the vital records. When well written, it tells the stories of ancestors, giving their lives context and meaning. To you it is obvious: your ancestors’ stories are illustrations of a larger point. But will your readers understand that point? A frame is a narrative device to help your reader understand. A thoughtful introduction and conclusion frame a chapter or story by adding levels of meaning that aren’t explicit in the story itself. The frame is like a magnifying lens. Your reader can get a clear overview of the themes revealed in the stories of your ancestors.

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    OCR: A Tool for Family Historians

    Old documents are a common problem for family historians. At the recent RootsTech conference I spoke with several people had diaries, journals or books written by ancestors that they hoped to publish in whole or part. The question all of them posed was how to do it without having to retype the whole document. Optical character recognition (OCR) is one possible answer.

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    Soft Cover, Hard Cover, Ebook: A Case Study

    Our client, Johnna, called me with a problem. We completed her book early last year, and she published it with much fanfare, making it available on Her friends and family all bought copies. But then her life got busy. She has kids and a job, and her book project lost momentum. Now Johnna is looking for more and better ways to get her book out to readers. But what book, exactly? Softcover, hardcover, or ebook?

    Softcover: Johnna’s religious self-help book, Celestial Marriage: Reflections on Marriage and Faith, is currently published in softcover. In fact, will only sell softcover books. Softcover books are affordable, and given that Johnna’s book is filled with beautiful photographs, full color printing was a must. Amazon’s CreateSpace prints color books cheaply enough that the cover price is affordable for buyers online. Authors can buy copies even cheaper, at cost, and hand-sell them. And it cost Johnna nothing to put the book up for sale on amazon; print on demand means the buyer pays the costs of printing and shipping, not the author.

    Pros: Sell and ship through amazon, no upfront costs, authors copies are inexpensive.

    Cons: Quality is low, considering softcover’s glued binding, gives the impression of a cheap, disposable paperback.

    Hardcover: Johnna would love to see her beautifully designed book in a classy hardcover. This would communicate its value as a “keeper”, and would justify a higher cover price, too. Big publishers will save on hardcovers by printing thousands, using offset presses. Smaller orders from self publishers are digital, and most digital printers have a minimum order of 25 for hardcover. This means some significant money out of Johnna’s pocket. The cheapest deal we could find for her 100 page full color book was about $32 a book. That would result in an attractive book at an unattractively high cover price, so it is unlikely she could profit.

    Pros: Higher quality with longer lasting binding, better paper and cover choices.

    Cons: Too expensive in small qualities to sell commercially; most suitable for high end private projects.

    Ebooks: Ebooks are read by more people every year, and many authors hope to reach readers who purchase books through ereading devices. And there’s the complication: which format and device? PDFs can be read by any device, but they won’t resize as an ebook will. Kindle requires their proprietary format. Apple’s iBook for iPad accepts the universal EPUB, but requires an exclusive contract. B& N’s Nook is another sales channel, but it doesn’t get as much traffic. Should Johnna pay for two or three differently formatted ebooks? How to distribute them?

    Part of the answer is Johnna’s existing website. Because she is already distributing digital media, she can sell her ebook on her website. Having paid once to format it, each successive sale is pure profit. However, her site will never receive the traffic that amazon does, and since her book is already on amazon, buyers can be sent to her page, see her softcover and Kindle version, and perhaps buy both!

    Pros: Inexpensive to produce, a reformat of the original book files.

    Cons: Ebook prices are significantly lower; profit per book is small. Requires many sales for success.

    Our conclusions: Forget the hardcover; perhaps buy a few copies for the family. Use the internet to sell and distribute both the softcover and the ebook. Offer the ebook in the common epub format on Johnna’s website, and put the Kindle version up on amazon.


    Using Tom Wolfe's Advice in Writing Family History

    A good reporter must "…provide the emotional reality of the news, for it is the emotions, not the facts, that most engage and excite readers and in the end are the heart of most stories," said Tom Wolfe, journalist and author of The Electric Kool-Aid Acid Test, The Right Stuff and Bonfire of the Vanities. It’s good advice for family historians as well as reporters.

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    Who's the Audience for Your Memoir or Family History?

    Some of our Stories To Tell workshops begin with a “Dedication Page” exercise. We ask participants to answer two questions: • Who is your book for? • Why are they special to you? The exercise is designed to make participants think about the people who will be reading their books. Understanding the audience for your book can sharpen its focus and make it much more engaging.

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