It’s only a week until a crowd of genealogists, family historians and a wide array of geeks converge on the Salt Palace in Salt Lake City for the RootsTech Conference. Attendees from around the country (and the world) are honing the questions they want to pose to the experts. One question that many participants want answered is, “What’s the best way to preserve family stories and pass them on to future generations?” The answer is multi-faceted.
Are you looking for a printer or publisher for your book? Choosing the right one is one of the most important decisions an author needs to make on the way to publication. Here are ten questions to consider in choosing your book’s path into print.
You want to write a factually accurate family history, but you want it to be interesting. You are facing a conundrum that confronts many genealogists when the decide to turn their research into a book. There are rules to follow to insure that your book is factually accurate. The best guideline is the one created by the Board of Certification for Genealogists in its Genealogical Proof Standard which advises:
We are in Tucson, Arizona this weekend for the Tucson Festival of Books. It’s always a great event. One of the topics I know we’ll be discussing with authors is e-books. It seems like everybody wants their book in digital format. If you are making decisions about the best publishing format for your book – e-book, print book or both – here are some things to consider.
If you are an author aiming for commercial success you must approach your book as a business person would. Your book is, after all, a product you wish to sell. One of the first questions to consider is, how have similar books done in the marketplace? Michael Larsen, a partner in Larsen-Pomada Literary Agents wrote in Katherine Sands’ excellent book Making the Perfect Pitch: “The moment you have an exciting idea for a book… • Check the competition • Make yourself an expert on your subject by reading the most important competitive books and browsing through others.”
The draft of the book you plan to self-publish is finished. Your beta readers have offered good feedback on the book’s content. You have revised and edited the manuscript until it’s as polished as you can make it. You are ready to send the files off to the printer. But wait! It needs a thorough careful copy edit before it goes anywhere. “Copyediting is what turns an amateurish book into a polished, professional one,” says bestselling author Guy Kawasaki in his new book on self-publishing, APE: How to Publish a Book...Here are seven ideas that will improve your copy editing.
Who will edit the manuscript for your self-published book? If you haven’t thought about the question you should. There were 347,178 new print books published in 2011, the last year for which complete figures are available. With ebooks added the number probably approaches half a million. How will your book stand out from that torrent of others? You might begin to answer that question by thinking about a slogan Ford used in its advertising a few years ago, Quality is Job One! How will you assure that your manuscript is of the highest quality it can be? The simple answer is, make sure it is well-edited.
You have had an interesting life; maybe dramatic, maybe traumatic, maybe even tragic. You want to share it with a large audience in a memoir. To be successful you will ultimately have to confront what Richard Gilbert, in his blog Narrative, calls “the ‘so what’ dilemma.” No matter how remarkable the life story you have to tell, Gilbert explains, your reader will be likely to filter your experience through a series of questions, “’So what?’ That is, why should we care about your life? Why should we care what you think?” The paramount quality which makes a memoir great is not the uniqueness of the incidents it recounts, but the depth of the insights it draws from them.
Print books are going away in record numbers, but not in the way you think. In fact, Bowker Research’s 2012 Report on Print Book Publishing indicated that print titles published rose 6% to 347,178 in 2011 with another 1.1 million published titles of reprinted public domain works. That’s a lot of books. Reporter Claire Lawton of the Phoenix New Times in an article titled Disappearing Ink investigated what happened to those books when no one wants to read them any longer. It’s a fascinating piece.
You are finishing a book, or maybe have already finished one. You have heard a lot about the growing popularity of self-publishing and think that might be a good way to get your book out there. What should you do? Begin by asking two important questions regarding the self-publishing process. 1. Do you want your book to be truly self-published? 2. Who will own the rights to your book and the files used to create it?
How do you make your book stand out from the thousands of other being published each year? It all starts with your cover. Chip Kidd, a top cover designer at Alfred A. Knopf, who brought us the distinctive book cover of Jurassic Park, and one of the best-designed, all-around-best books on my reading shelf right now, Haruki Murakami’s IQ84, explains: “The book designer’s responsibility is three-fold to the reader, to the publisher, and most of all to the author. I want you to look at the author’s book and say, ‘Wow! I need to read that.’” “It’s a billboard,” said Peter Mendelsund, Kid’s colleague at Knopf who designed the cover for the Stieg Larsson novel, The Girl With the Dragon Tattoo and its two sequels. “You hope yours shouts the loudest or entices the most intriguing way." A bad cover shouts out in a different way. “The first outward sign that your book is self-published is a crappy cover design.” said Guy Kawasaki, APE: How to Publish a Book. Let’s look at some excellent covers and some thoughts on what makes them effective.
Life can get in the way of getting your book written. If you are working at a day job and your writing is a spare time project, that spare time may be hard to find. If you have a family to take care of it may be hard to control your schedule to give yourself the time you would like to write. What’s the best way to manage the limited periods of time you have available to get your book written?
Tobias Wolff, the author of the wonderful memoir This Boy’s Life, put the memoirist’s task in this way, “Memory is funny. Once you hit a vein the problem is not how to remember but how to control the flow.” How do you decide what belongs in your memoir? Helen Keller explained her approach in The Story of My Life this way, “In order, therefore, not to be tedious I shall try to present in a series of sketches only the episodes that seem to me to be the most interesting and important.” That seems simple enough, but Mitch Albom, author of Tuesdays With Morrie, warns, “Anyone who tries to write a memoir needs to keep in mind that what’s interesting to you isn’t necessarily important to a reader.”
It's hard to describe what I do. I help authors. As you know, it’s easier to understand a process when you break it down into manageable steps. Like a recipe; you just gather the ingredients, prepare, cook, and serve, right? Yes, but it’s not really that simple. Experienced cooks know that there are lots of choices, methods and tools at each step, and these will determine how the dish tastes. My guide for authors outlines “6 easy steps” - to imagine, plan, create, edit, design and publish. At each step, some authors will need help. It’s my specialty to know all of the choices, methods and tools, to prepare the book right along with the author, and to ensure the final product is excellent. I’ve never identified with the term “book shepherd.” That implies that authors are sheep who need to be driven with a stick. I am a mentor, a skilled craftsman, and a seasoned veteran. I don’t push or carry anyone. My job is to carry the ball into the end zone. The team scores.
Recreating a person’s life is hard, but that exactly what biographers, family historians, and memoirists must do. That begins with a factual skeleton. Research can help you to answer most of the questions posed by the journalist’s 5 Ws: who, what, when, where, why and how. Gathering the accurate details of a person’s life is important, but it’s only the beginning of telling a person’s life story. An engaging account of a person’s life depends on discovering the answers to the last two questions: how and why. Those answers may not be readily apparent in the documentary records. David McCullough, winner of two Pulitzer Prizes and a National Book Award, knows plenty about how to do that. He advises, “I believe very strongly that the essence of writing is to know your subject…to get beneath the surface.” How do you do that? How can you know what a person now gone was thinking or feeling during their lifetime? That involves some speculation. The question a biographer must deal with is how to speculate within a factual framework. You have to make inferences and deductions from the facts you know to get at your subject’s inner life. Let’s look at the ways two of the leading practitioners of the art do it.