Here are some of the best recent thoughts from around the web on marketing self-published books to help you plan your marketing for the year.
Would you pay a monthly subscription fee to have access to an unlimited number of ebooks? Several startup services are betting that you will. Building on the model of subscription services like Netflix with movies and TV shows and Spotify with music, Scribd which has raised $25 million from venture capitalists offers an $8.99 monthly subscription. Oyster, with $17 million in start-up funding, has a $9.95 monthly fee. Oyster co-founder Eric Stromberg told the NY Times Deal Book Blog “The thesis is that over the next five to 10 years, more reading will happen on tablets and phones,” said Oyster co-founder Eric Stromberg. “We’re trying to create an experience that will lead the way.”
Estimating the cost of a custom self-published book project is a bit more complicated than walking into the auto repair shop and getting an estimate for a brake job. At Stories To Tell we always say, “Our rates are generally $50 per hour. When you are ready, send us your digital files and we’ll create a custom estimate for your project.” What’s involved in creating an estimate for editing, book design or publishing services?
If you are writing a family history or thinking about starting to, Lynn Palermo, The Armchair Genealogist, has a few questions for you: Have you been writing sporadically never finishing a story? Have you procrastinated writing your stories, not sure where to begin? Do you need that nudge to finish your stories and finally publish? Are you overwhelmed and need some support in getting started? If you answered yes to any of the questions, Palermo’s Family History Writing Challenge is designed to get you over the hump. The challenge is simple. Make a 28 day commitment beginning February 1st to write your family history every day.
The annual state-of-the-industry predictions by Mark Coker, President of the e-book publisher Smashwords, are always interesting and almost guaranteed to trigger some controversy. The list of 14 predictions Coker offered in the Smashwords blog post 2014 Book Publishing Industry Predictions - Price Drops to Impact Competitive Dynamics were no exception. Some of the more audacious elements of Coker’s list of prognostications were: Big publishers will lower e-book prices to make their books more competitive. E-book sales growth will slow. E-book unit market share will grow. The dollar value of e-book sales will decrease. Price promotions will become less effective. All authors will become indie authors. There’s plenty there to chew on. But for authors, Coker’s advice was simple: concentrate on writing high quality books and write more of them.
If you are thinking about writing a memoir or family history or are just a lover of life writing, The You Tube video of the interview between novelist Salman Rushdie and Emory University Vice President Rosemary Magee recorded on February 27, 2011 as part of the university’s “Creativity Conversations” series is for you. Rushdie, author of the Booker Prize-winning novel Midnight’s Children, The Satanic Verses which earned him a flood of death threats including a fatwa from the Ayatollah Khomeini, and, one of my favorites, Shalimar the Clown was in the process of writing a memoir Joseph Anton at the time of the conversation. He reflects on memory and writing memoir, nonfiction and history and how an author must draw upon the tools of fiction to produce a great memoir.
Succeeding in the information age is mostly about getting your ideas and expertise noticed. You need to become a thought leader. Doing that means getting your ideas out there, because as Mashable explained, “…thought leaders are made because their ideas made them famous.” How do you do that? If you are a consultant, public speaker, or technical expert, it’s no longer about credentials. Instead it’s about demonstrating that you possess expertise and insight that will be useful to others. It is about building your personal brand. Social media mogul Dave Kerpen in a post titled Branding: How to Become a Thought Leader on Inc.com explained why creating awareness of your specialized knowledge is so important, “Over the past six years, I've devoted a great deal of time to branding myself as a thought leader, or an authority in my field…[My activities]have led to millions of dollars in revenue and helped Likeable, my global social media firm, establish itself as a company to watch in the realm of marketing.” What’s the first step? Kepren said, “Writing books truly established my credibility as a thought leader.”
“What’s stopping you from getting published?” asked Carlos Cooper in a recent post on The Write Practice. Great question! If you want to see your book successfully published in 2014 it’s worth thinking about what the obstacles you face are and how to overcome them.
Writing a book is a long-term project and like any long-term project is best accomplished when you have a clear plan and stick to it. Groundbreaking novelist and literary innovator Henry Miller discovered the same thing while writing his first novel Tropic of Cancer. The11 Writing Commandments he developed to guide his work in 1932-1933 which are preserved in his book Henry Miller On Writing were featured in a recent post on Media Bistros’s Galley Cat. Five of the eleven focus on planning, organization and focus.
It’s time that everybody in the world of books weighs in with a Best of 2013 list. You’ve probably seen some of the heavyweights like The New York Times 10 Best Books of 2013 The Washington Post Top Ten Books of the Year Amazon Editors’ Top 20 Picks for Best Books of 2013 NPR Guide to 2013’s Great Reads Or if you want to see what other readers want you can check out Goodreads Choice Awards 2013 which give you reader favorites by category. If you want look at some less well known books you might be interested in Galley Cat’s What Are the Most Overlooked Books of 2013? You can even find very specialized categories of bests like Family History Daily & Top Family History Reads To Inform and Inspire. Now it’s your turn. Leave a comment regarding the books you think belong on the year’s best list.
Error 404. The requested URL was not found on this server. Argh! Have you ever found just the online source you are looking for, copied a link into your files, and tried to come back to it later only to find the page missing? Frustrating! It feels like you have run into a brick wall, but, in fact, there are several ways to find web pages as they used to exist.
What makes a great book cover? The New York Times Book Review just released its list of the Best Covers of 2013. Take a look at the slideshow of these twelve covers and see what you think. Then think about how those cover come to be . The BBC looked at the question in a video titled Cover to Cover: How Are Book Jackets Designed? which follows Harper Collins Senior Art Director Alice Moore and her team as they create a cover for Nathan Filer’s novel The Shock of the Fall. It's an interesting look inside the design process.
When your family gathers this holiday season it’s only a matter of time before one of the children says, “Tell me a story.” There is some strong evidence that the child will be fortunate if the story you choose to tell is one drawn from your family’s history. “The single most important thing you can do for your family,” said Bruce Filer in a recent New York Times article The Stories That Bind Us, “may be the simplest of all: develop a strong family narrative.” In The Atlantic this month, Elaine Reese, Professor of Psychology at the University of Otago in New Zealand explores why that is true in an article titled, What Kids Learn From Hearing Family Stories.
“Many self-publishers publish too early,” says Leslie Ramsey of Compulsion Reads, a website that seeks to “…quality standard for the indie book market” by shining a “…spotlight on good self-published books and protect readers from those that are not yet ready for the marketplace.” In a recent post on Writer Unboxed titled Ten Things I Have Learned from Evaluating Self-Published Books for a Year she explained: One of the hardest decisions for an author to make is to decide when their book is “ready” to publish. I think a lot of newer authors lack the experience and patience to give their book that last needed scrub before putting it out on the market. That’s too bad because it means that their books are of a lesser quality than they deserve to be. Taking the time to devote some attention to detail when you think it’s finished can take it to the next level.
Would this classic Depression-era photo, Dorthea Lange’s Migrant Mother look better in color? Go to Flickr to see Asif Naqvi of Living Design’s Migrant Mother Colorized Version Fast Company staff writer Joe Berkowitz highlighted the current interest in coloring historical photos in a recent article See the Whole World in a New Light With Classic Black and White Photos, Now In Living Color . Image specialist Jordan Lloyd told Berkowitz, “I have one goal with colorizing. “I try and make it so realistic that the final image becomes unremarkable…” Some people suggest that’s not what happens when you colorize a historical photo... What do you think? Should historical images be colorized? Are there any rules?