Here are some of the best recent thoughts from around the web on marketing self-published books to help you plan your marketing for the year.
Begin with two excellent overviews of what to expect in the days to come:
The Book Marketing Expert Newsletter’s makes its Book Marketing Predictions for 2014
Smashwords founder Mark Coker offers his annual forecast on the book business in 2014 Book Industry Predictions: Price Drops to Impact Competitive Dynamics
Think about some things not to do when you read The Book Marketing Expert Newsletter’s 10 Mistakes That Authors Make That Cost Them a Fortune (and How to Avoid Them)
Jane Friedman has some great advice on the importance of creating an author platform in How Much Does Author Platform Impact Sales?
For two excellent ideas to generate interest in your book:
Alan Rinzler on The Book Deal advises that Prequels Build a Buzz
K.S. Brooks offers a tutorial on Indies Unlimited on Generating a Discount Coupon on Create Space